Pengaruh Iklan Cash Card Terhadap Minat Mahasiswa Febi UIN Sumatera Utara

Abstract

This research is motivated by increasingly rapid technological
developments, especially in the economic field, namely the payment
system. The card acts as a non-cash payment instrument and makes
it easier for the public to make transactions or transfers between
individuals. This shows that people have switched from cash
payments to non-cash payments which will have an impact on the
current formula for money supply. Stability of money demand in
potential member states is imperative for the feasible common
monetary policy. This study aims to determine the level of influence
of cash card advertising (atm card) on the interest of Islamic
economics students at UIN North Sumatra and to determine whether
or not there is an effect of cash card advertising on the interests of
students of Febi UIN North Sumatra. The research method used is a
quantitative method. Collecting data distributing respondents
Islamic economics S1 Stambuk 2019.. Research data collection uses
the questionnaire method with the Likert scale method and is given
to 100 respondents. In this study, the data analysis techniques used
were descriptive analysis and uji t using SPSS 15.0. The results of
this study indicate that the effect of cash card advertising on the
interest of Islamic economics students at FEBI UIN North Sumatra
is 15.49%. After passing several tests, it can be concluded that the
effect of cash card advertising is significant or there is a positive
influence on student interest