Niat Investasi Cryptocurrency di Indonesia

Abstract

This study aims to find out what are the factors that drive consumer
perceptions of young Indonesian Muslims towards cryptocurrency
investment intentions. The sample in this respondent was selected
using a purposive sampling technique with the criteria of consumers
being Muslim. The number of valid respondents was 120. All data
were analyzed using the PLS-SEM method. The variables used in
this study are product knowledge, perceived quality, perceived risk,
and behavioral intention. The results of this study indicate that the
effect of product knowledge has a positive effect on the perception
of the quality of young Muslims towards cryptocurrency investment,
product knowledge has a positive effect on the risk perception of
young Muslims towards cryptocurrency investment, and the
perception of quality has a positive effect on the intentions of young
Muslims. Muslims towards cryptocurrency investment, Risk
perception has a negative effect on the intentions of young Muslims
towards the use of cryptocurrency investments, Product knowledge
has a positive effect on the investment intentions of young Muslims
towards cryptocurrency investment. pay more attention to halal
sensitivity and have an MUI halal certificate, so that Muslim
consumers can have an interest in cryptocurrency investment.