Pengaruh Daya Tarik Wisata dan Fasilitas Serta Aksesibilitas Terhadap Kepuasan Wisatawan

Abstract

Tourism is one of the industries that is expected to be able to
increase economic growth and become a contributor to the
country's foreign exchange. Indonesia is a country that is rich in
uniqueness, beauty and diversity. One of them is located in Kutai
Kartanegara Regency in East Kalimantan Province. Kutai
Kartanegara has various natural and artificial tourist destinations
with potential prospects to be developed and managed. One of the
natural attractions is the Duta Pemedas Beach tour in Samboja.
This study aims to analyze and determine the effect of Tourist
Attractions, Facilities and Accessibility on Tourist Satisfaction at
Duta Pemedas Beach, Samboja, Kutai Kartanegara Regency. This
type of research uses explanatory (exploratory research) with a
quantitative approach. The population in this research is the beach
visitors of Pemedas ambassador with a sample of 100 respondents,
using probability sampling and simple random sampling method.
Data analysis used multiple regression with the help of SPSS
version 25 program. The results obtained from this study are (1)
Tourist Attraction has a significant effect on Tourist Satisfaction at
Duta Pemedas Beach Samboja, Kutai Kartanegara Regency; (2)
Facilities have a significant effect on Tourist Satisfaction at Duta
Pemedas Beach, Samboja, Kutai Kartanegara Regency; (3)
Accessibility has a significant effect on tourist satisfaction at Duta
Pemedas Beach, Samboja, Kutai Kartanegara Regency; and (4)
Tourist Attraction, Facilities and Accessibility have a significant
simultaneous effect on Tourist Satisfaction at Duta Pemedas Beach,
Samboja, Kutai Kartanegara Regency.